TheWebLinkTheWebLink

Trust & ranking

Trust Score

A transparent measure of how complete, current, and reliable your listing is. Higher scores rank higher in the directory.

100

Maximum base score

150

With Highlighted (£7/mo)

120

With Premium (£5/mo)

How it works

Six factors. One score.

Your Trust Score is the sum of six components (up to 100 points). Premium packages then apply a multiplier. The result influences how your business appears against others in category and county pages.

Scores recalculate when you update your listing, pass a confirmation quiz, verify a social shout-out, or when link health changes.

Components

How to improve each part

Confirm on time

+25 pts

Stay current with your confirmation quiz.

  • Complete each confirmation quiz before the due date (every 56 days — about eight weeks).
  • A late or missed confirmation drops these points until you are back on schedule.
  • New listings receive full points until the first due date arrives.

Activate your widget

+20 pts

Show a TheWebLink widget on your website.

  • Install a verified badge, business card, or trust score widget on your site.
  • Keep it live and loading — inactive widgets earn nothing.
  • Widgets also help visitors verify your listing at a glance.

Complete your listing

+15 pts

Fill in the details customers and search engines expect.

  • Description over 100 characters (+3)
  • Phone number (+2)
  • Opening hours (+2)
  • Google Maps link (+2)
  • Social links (+2)
  • At least one location (+2)
  • At least one photo (+2)

Verify a social shout-out

+15 pts

Share TheWebLink and confirm it in your portal.

  • Post about your listing on a social channel.
  • Submit the shout-out for verification from your business portal.
  • Once verified, these points stay with the listing.

Keep your listing active

+15 pts

Tenure builds trust — up to the full allotment after 90 days.

  • Points accrue gradually from the day your listing is created.
  • You reach the full amount after 90 days of continuous listing age.
  • There is nothing extra to do — stay listed and keep other factors healthy.

Keep links working

+10 pts

Healthy outbound links protect this slice of your score.

  • Add working website links on your listing.
  • If every link is healthy — or you have none yet — you earn the full amount.
  • Broken links reduce this score in proportion to how many are down.

Maximum score

How to reach the top

A perfect base score of 100 means every component is fully earned. Premium packages multiply that total:

Free

100

× 1.0

Premium · £5/mo

120

× 1.2

Highlighted · £7/mo

150

× 1.5 · maximum

  1. 01Complete every listing field and add a photo.
  2. 02Install and keep a widget active on your website.
  3. 03Verify a social shout-out from the portal.
  4. 04Fix any broken links as soon as they appear.
  5. 05Pass confirmation quizzes before each due date.
  6. 06Stay listed for 90 days to earn full tenure points.
  7. 07Upgrade to Highlighted (£7/mo) for the 150 maximum.
List your businessOpen business portal

Why it matters

Trust Score is not a vanity metric. It rewards listings that are complete, maintained, and verifiable — so visitors and search engines meet a directory worth trusting.

See your current score and breakdown any time in the business portal.